EfirCards – Electronic Loyalty Cards for Business in Wallet

EfirCards virtual loyalty cards are designed with ease of interaction in mind, both for the customer and for the business. Receiving a card takes a minimum of time, discount cards are instantly added to the iPhone app, and all you need to use them is a standard smartphone tool: Apple Wallet or Google Wallet. How it works:

1. Creating and distributing a map

You set up a unique registration form, and the system generates a link or QR code that allows customers to quickly access their card. This code can be placed:

• in the cash register area (on a tablet, stand, flyer);
• on the website or in the mobile version;
• in email newsletters or messengers;
• in social media publications.

2. User registration

After clicking on the link, scanning the QR code or barcode, the client is taken to the registration form. It contains the following fixed set of fields:

• Name
• Surname
• Phone number
• Date of birth
• E-mail
• Telegram (optional)

This data is sufficient for further communication with the client and marketing activities. Most fields are mandatory and cannot be edited. The only field that can be enabled or disabled is Telegram.

As part of the registration form customization, you can enable/disable the company logo, change the background, set your own eye-catching form title, and edit the text of the personal data use policy, which is displayed at the bottom of the form and on the customer card itself.

The registration form is simple, clear and adaptive. It takes 1-2 minutes to fill it out, and this has a positive effect on conversion. It works on any device, and all entered data is transferred to the EfirCards system for further analytics and communication.

3. How to add discount cards to Apple Wallet

After submitting the form, the client will automatically receive a prompt to add the card to Apple/Google Wallet (depending on the device). Adding the card to Wallet is automatic and takes only a few seconds, without any additional transitions or downloads.

4. Using the card when purchasing

When visiting a retail outlet or making an online purchase, the customer presents the card on the screen of their smartphone. Outwardly, it resembles a standard bank or boarding card - it contains a logo, background, code (QR or barcode), and may also include other visual elements, depending on the settings. The QR code or barcode on the card is checked and the card is fixed by a scanner.

All calculations (discount, bonus accrual, stamp) are recorded in the system automatically. Changes on the card (for example, accumulated bonuses or updated discount) are displayed instantly - the card is synchronized with the server with each update.

5. Communication via push notifications

The digital card can be used as an additional communication channel: send personalized push notifications linked to geolocation or customer behavior (for example, a message about a promotion when entering a shopping center or a reminder about unused bonuses).

The advantages of such mechanics:

• minimum actions on the part of the client – quick registration and installation of the card in 1 click, no need to install the application – everything works through the built-in services of the smartphone;
• automatic update of information without reissuing the card;
• convenient and fast card verification by point of sale employees;
• digital analytics – all user activity is recorded in the system and is available for further analysis.

The EfirCards platform allows not only to implement discount, bonus and savings cards for business, but also provides an effective channel that works to retain customers, increase brand trust and increase repeat purchases.

The visual design of the card forms the first impression, conveys the visual style of the brand and partly influences the desire to use the offer. Thanks to the convenient designer, the user can easily figure out how to change the design of the card in Wallet. All changes are made directly in the browser interface, and the result is displayed instantly.

Depending on the selected map type, you can change the following design elements:

• Company logo at the top of the card.
• Background color according to the brand palette or upload your own background image.
• QR code or barcode on the front side.
• Apple/Google icon depending on platform.
• Text fields for additional information (such as the card name in Wallet, program name, or expiration date).

The advantage of the virtual card designer is that you can immediately see how the card will look in Apple/Google Pay. This allows you to instantly adapt the visual to the corporate style and ensure brand integrity on all digital media.

The stamp card editor includes additional settings:

• background for the stamp area;
• colors of active and inactive stamps;
• Stamp icons for loyalty cards from a ready-made library of symbols (cups, stars, check marks, etc.).

Your stamp card will be adapted to the direction of your business: be it a coffee point, a delivery service or a beauty salon.

Why is it important? A consistent and recognizable visual style increases customer trust and strengthens the connection with the brand. A digital map designed in corporate colors, with a logo and clear navigation will become a full-fledged extension of your identity, working 24/7 right in the consumer's smartphone.

The EfirCards system provides a set of flexible parameters with which you can fine-tune and update the rules for calculating bonuses, as well as the terms of participation in the program at any time.

• The percentage of discount or refund is set manually and can change as it accumulates.
• Conditions for receiving bonuses – for example, from what purchase amount cashback is accrued.
• Bonus expiration rules : 30, 60 or 90 days from the last day of use.
• Accumulation threshold – at what volume of spending the client’s status changes or the benefit increases.
• The card is valid for a limited or unlimited period .
• Number of stamp icons – for example, 10 purchases before the bonus.
• The prize or reward for collecting stamps is a free product or discount.

The client does not need to reissue the card - all changes are automatically uploaded to Apple Wallet or Google Wallet. Thus, you gain control over all key aspects and can experiment with different mechanics, adapting the program to different customer segments or seasonal changes in your business.

With EfirCards, you don’t just implement discount cards online, but design a digital loyalty infrastructure that works for your business: attracting new customers, retaining existing ones, and increasing LTV.

Electronic loyalty cards in Wallet are a universal solution that works successfully in businesses of different sizes and spheres. Virtual online cards can be adapted both for a small local establishment and for a global network with thousands of clients. The solution is suitable for restaurants, coffee shops, fast food, fashion retail, pharmacies and medical centers, car washes and car services, beauty salons and studios, travel agencies, online stores.