Electronic loyalty cards for beauty salons on EfirCards
EfirCards’ e-loyalty cards for beauty salons are a modern solution that encourages repeat bookings and increases the average check by giving customers instant access to bonuses and promotions. Digital cards help create a loyal customer base, strengthen emotional connections, and make your beauty salon their number one choice.
Electronic loyalty cards for beauty salons on EfirCards
In the modern beauty industry, the competitiveness of a business depends not only on the quality of services, but also on effective interaction with the client after the visit. Visitors have become more demanding, their choice is now much wider, so it is difficult to keep their attention. Even with high quality services, success is determined not by the number of new clients, but by the number of those who sign up for the procedure again, since it is regular clients who form the bulk of the salon's income. Therefore, it is important to focus on what happens after the visit: will the client return, will they recommend the master to someone, will they become regulars.
To stay in the customer's field of vision after the visit, your business needs modern tools that don't just remind you of you, but create additional value. Digital loyalty cards for beauty salons EfirCards help build systematic communication with guests, increase repeat visits, and turn one-time entries into long-term relationships.
Why do you need bonus cards for a beauty salon?
Repeat sales, personalized communication and audience stability are key metrics for sustainable growth. All this is impossible today without the use of technological solutions. The EfirCards platform provides beauty business owners with the opportunity to implement a full-fledged digital loyalty system , adapted to the individual characteristics of the business. Thanks to flexible settings, an intuitive interface and wide functionality, you can launch a loyalty program for a beauty salon in a couple of days.
Using EfirCards in the beauty industry allows you to:
1. Create a steady stream of repeat entries.
Services in the beauty industry are cyclical – clients regularly return for manicure correction, coloring, styling or cosmetic procedures. Digital loyalty cards for beauty salons allow you to systematically stimulate these returns, for example: “Every fifth styling is a gift”, “10% discount on the next session in 21 days”. This approach helps build sustainable consumption of your services and forms the habit of returning to your salon.
2. Automate communication with customers.
In the beauty industry, it is important to maintain a fine line between caring and overactivity. The loyalty system for beauty salon clients in EfirCards allows you to precisely configure trigger messages: remind about the need for eyebrow correction in 2 weeks, make a special offer for regular customers or simply congratulate them on their birthday. Messages can be sent in convenient channels - Telegram, Email, Push, SMS - without the participation of the administrator.
3. Increase engagement.
The client appreciates not only the result, but also the feeling of an individual approach. The use of clear and visually attractive mechanisms – for example, stamps for manicures, cumulative discounts from cosmetologists or cashback for premium procedures – allows you to form an interest in further interaction with the brand in a game format.
4. Personalize offers.
By collecting data when adding a Wallet loyalty card for beauty salons (age, date of birth, preferred communication channel) and transaction history, EfirCards allows you to personalize promotions and special offers: for example, offer a peeling at a discount to a client who constantly signs up for a cleaning, or an antioxidant procedure to someone who often gets their hair colored.
5. Get understandable analytics.
The analytics system in EfirCards provides accurate data: how many customers have used bonuses, which promotions work best, which type of cards encourages repeat visits. This allows you to build a development strategy not on assumptions, but on numbers.
6. Reduce the load on the administrator and craftsmen.
In the beauty business, time is a critically important resource. Thanks to integration with cash register systems via API , bonuses, stamps, and discounts are automatically debited and credited to the beauty salon's electronic discount cards without the help of employees and without errors.
7. Enhance aesthetics and brand recognition
For the beauty industry, the visual component is an element of identity, trust, and status. The EfirCards designer allows you to create a design for bonus and accumulation cards for beauty salons in accordance with the corporate style of the institution. Such a card, added to Google Wallet or Apple Wallet, will be associated with high-quality service and aesthetics as a business card of your brand.
Thus, EfirCards transforms the classic discount system into a full-fledged digital customer loyalty management tool - with measurable results and flexible mechanisms.
Types of EfirCards and their application scenarios in a beauty salon
The EfirCards system supports four basic types of loyalty cards , each of which is easily adapted to the format, specialization and pricing policy of a particular salon. Flexible settings allow you to create several cards at the same time - for example, separately for new, regular or VIP clients.
Discount card for a beauty salon
A fixed percentage discount card for a beauty salon loyalty program is ideal for building a base level of loyalty. For example, 10% off all services for new clients, 15% off weekday hair coloring, or a 5% permanent discount for clients who have visited the salon more than 3 times.
Discount card with accumulation
The accumulation system stimulates regular visits and an increase in the average check. The more the client spends, the higher his discount. For example, if up to 2,000 UAH is spent - 5% discount; from 2,000 to 5,000 UAH - 10% discount; from 5,000 UAH - 15% + bonus procedure. This type of card works well in premium salons, cosmetology clinics and studios with a wide range of services.
Cashback card
Cashback encourages customer retention and increases brand trust. After each payment, a portion of the amount is returned to the customer in the form of bonuses or money that can be used for subsequent procedures.
Usage scenarios may include the following:
- 5% cashback on all cosmetic procedures that can be used to purchase cosmetics;
- bonuses for buying a season ticket;
- special doubling of cashback during periods of low salon occupancy (for example, on weekdays until 2:00 p.m.).
Stamp card for a beauty salon
Virtual loyalty cards for a beauty salon with stamps are one of the most effective options for services with a regular cycle - manicure, depilation, root dyeing, eyebrow correction, etc. For example, 1 visit = 1 stamp or a bonus for 5 stamps - a free procedure (or a 50% discount).
Stamps are automatically accrued via POS or QR code, and the client sees their progress in Google/Apple Wallet. You can enter a stamp expiration date – for example, 2 months.
All electronic loyalty cards for beauty salons can be flexibly configured: change the validity period, discount amount, number of stamps, conditions for receiving, writing off and burning bonuses. This makes it easy to test new mechanics, adapt programs to seasonality or change focus depending on the needs of your salon.
The loyalty program based on EfirCards provides expanded possibilities for designing digital cards and registration forms - with full adaptation to the brand identity.
How to change the design of a beauty salon loyalty card
The built-in EfirCards designer allows you to create a unique look for your salon's loyalty card and immediately see how it will look in Google Wallet or Apple Wallet. All elements can be adapted to your salon's corporate identity and emphasize the benefits of the cardholder:
- salon logo;
- background or background image color;
- fonts and color palette;
- QR code or barcode location;
- emphasis on current offers – for example, “-10% off on coloring” right on the front of the card.
Visual customization helps emphasize the brand's individuality and increase customer trust from the first touch.
Stamp cards have advanced design functionality. In addition to the basic design, you can:
- choose a unique stamp for your loyalty card;
- set the color of active and inactive stamps;
- visually display the client's progress in the program;
- add captions like "3 out of 5 - 2 stamps left for the gift."
The form that the customer sees after scanning the QR code is the first point of digital contact with your salon. EfirCards provides the ability to:
- display the company logo;
- set the form background color according to the card visual;
- create a headline with an emphasis on the benefit (for example: “Get a card and -10% off your first coloring!”);
- edit the Personal Data Processing Policy.
Stylization of the questionnaire helps to form a holistic visual image of your salon for the client. The registration form has default fields for entering name, surname, phone number, date of birth, email, Telegram (optional).
How to make discount cards online for a beauty salon
Creating virtual cards online in the EfirCards loyalty system is as simple as possible for both the client and the salon management. You can connect a client and add a card to their smartphone in just a few steps :
- You place a QR code or registration link in the checkout area, on the website, on social networks or in messengers.
- The customer scans the code, gets to the registration form, enters the data and confirms participation in the program. For each type of card, you can create a separate registration form with adapted text and style. This helps to better segment the audience and increase engagement.
- Immediately after registration, the card is automatically added to Google Wallet or Apple Wallet.
- At each visit, the client shows the card on the phone. Thanks to the possibility of direct integration of EfirCards with cash systems via API, all actions are performed automatically:
- accrual of discounts, bonuses or stamps upon payment;
- recording transactions and updating the client's balance;
- launching trigger messages (for example, reminders or greetings).
Employees do not need to manually enter data or check cards - the system will do everything itself, quickly and accurately. You can configure the API in just a couple of minutes - just generate a key and connect it to your internal system. This format saves time for masters and administrators, reduces the risk of errors and makes the service process convenient and modern.
Automated mailings
Electronic discount cards for beauty salons allow you to build personalized communications and remind yourself at the right time automatically, without spending on mailing services, in one or several channels at once. With EfirCards bonus cards, you can send your customers:
- welcome message after card registration;
- reminder of the imminent expiration of the card;
- geo-push notifications to those who are near your salon;
- birthday greetings and a bonus gift;
- notification that the required number of stamps has been reached or that the next procedure may include a gift.
- notification of an increase in the level of the program participant and the transition to a higher discount percentage;
- confirmation of the transaction or offer of related services (for example, after the procedure - recommendation for self-care at home).
Setting up newsletters is intuitive: you select an event, channel, and card template, set the message, and send timer.
How to evaluate the effectiveness of a loyalty program for beauty salon customers
The EfirCards platform has an analytics module that allows you to evaluate key indicators for each type of card for a certain period: the number of cards issued and transactions on them, the total amount of income and the popularity of the mechanisms. This will help you understand which motivation works best for your audience; identify periods of reduced activity and launch promotional mailings in a timely manner; test different program conditions. Card data is transferred to the program and displayed in a convenient format, and filters allow you to analyze only the necessary segments - by dates, card types or customer categories.
Emphasize your level of service with EfirCards digital cards
The EfirCards loyalty program for a beauty salon will become not just a tool for discounts, but a part of your establishment's image. The service helps to create a stylish, flexible and fully automated system that will work to retain customers, strengthen trust and increase repeat visits. Easy setup, adaptation to the corporate style, convenience for the client and control for the business - all this you get from the first days of using virtual discount and accumulation cards for beauty salons in Wallet.
Questions and answers
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Is it possible to launch separate loyalty cards for different beauty salon services?
In EfirCards, you can create multiple card templates for different types of services or customer categories. Each card can have separate conditions and an individual design, while all cards work within a single loyalty system.
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What will happen to the card if the client changes their phone number?
Electronic loyalty cards for customers are always available at the customer's phone number and can be reinstalled on a new device - all accrued bonuses are retained.
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Is it possible to manually accrue bonuses or change the card status of a specific client?
The administrator can manually manage the balance, accrue bonuses, edit statuses, or block it if necessary.
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Are there any limits on the number of clients in the system?
The service is designed to work with an unlimited number of clients - suitable for both small studios and chain salons.
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Can EfirCards be connected to our management system?
The EfirCards system supports API integration and, if necessary, can work in parallel with your CRM or cash register without interfering with internal processes.
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Is it possible to temporarily disable mailings – for example, during the masters' vacation?
A flexible management system is available in the admin panel - all mailings can be paused and started manually at any time.
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Is customer personal data protected?
Data is stored on secure servers. You can also configure and publish your own privacy policy in the registration form.
