Electronic loyalty cards for clubs

For most visitors, the club is a place to reboot after a difficult week and a comfort zone. Details can make it a habit: a smile from the administrator, a recognizable playlist, favorite music and the feeling that you are really cared for. Digital cards of the club's loyalty program are also a manifestation of care. They tell guests when it is time to come again, accrue bonuses for activity, congratulate on their birthday and remind the guest that they are now part of the community.

The EfirCards platform helps clubs build relationships with clients that bring not only emotions, but also repeat visits, recommendations to friends, and steadily growing revenue. And all this without unnecessary labor costs and expenses: the loyalty program for the club is integrated into everyday life, works automatically, accurately and at the right time.

Digital loyalty club cards – what are they?

EfirCards is an entire ecosystem for effective interaction with visitors, which returns them to the doorstep of your club and saves staff time. The program adapts to the format of a nightclub, bar, lounge area and any business model - from a reward for the first visit to stamps for cocktails. You can determine what percentage to return, when to activate cashback, how to accrue bonuses and change the rules at any time. The essence of the program is not only to offer guests virtual cards online instead of plastic ones, with this tool you can launch an automated discount system that works for your business 24/7.

Let's look at the reasons that make loyalty cards in Wallet not an attribute, but a part of your club business strategy from the very first days.

Increase in repeat visits

The loyalty system for EfirCards club clients allows you to clearly see which guests return, when and under what conditions. You can flexibly set up the reward principle (cashback, stamps, discounts) and adapt the mechanics to the behavior of the audience.

For example, 5 cocktails = 6th free, or 10% of the bill back in the form of bonuses that can be spent on entry to the VIP zone. Thus, each guest gets a reason to come back - and more than once.

Digital format and automation

Everything happens on the client's smartphone: registration takes 1-2 minutes, after which the card is immediately added to Apple/Google Wallet or Telegram. The club loyalty program can apply the desired discount and put stamps, send notifications and record transactions. No more lost cards, paper questionnaires and inconvenient forms for users. And you get an up-to-date and segmented database of guests participating in the program.

After integration with the cash register system, the loyalty program card works completely automatically:

• bonuses are awarded upon payment;
• the stamp for the loyalty card is placed without the participation of the cashier;
• Trigger messages are sent at the right moment.

No errors, confusion or loss of time – everything works accurately and stably.

Quick start without developers and costs

The EfirCards platform is a SaaS solution: everything works from the browser, integrates with POS via API and does not require interaction with code. You can launch your first discount program for the club today.

Unique design

In EfirCards, you can create an exclusive card design that matches the corporate style of your establishment. Thanks to the built-in editor, you can change the visual design elements (background, logo, colors) and place active links to the site or social networks. Advanced customization is available for club stamp cards so that they emphasize the atmosphere of your establishment. The registration form can also be customized in accordance with the corporate identity of the brand, making it stylish and recognizable to customers.

Detailed analytics and testing

The built-in analytics panel shows how many cards have been issued and how many transactions have been made on them, what amount has passed through each category and how active the club's loyalty program participants are. You can compare the effectiveness of different mechanics and quickly replace ineffective ones.

Personalized communication

With bonus cards for the club on their smartphone , visitors will feel like part of a closed community, and thanks to personalized mailings – important to it.

You can send messages to members of the club program for free - in bulk, segmented or individually. Via Telegram , Email, Push or SMS, you can congratulate them on their birthday, inform them about promotions, remind them about bonuses and invite them to events. Messages will be sent only to those for whom they are relevant at the moment. The program also includes trigger mailings that will be sent automatically when certain events occur.

Electronic discount cards of the EfirCards club are the most flexible and technological way to build long-term relationships with clients. Without plastic, bureaucracy and unnecessary work of the staff - only smart mechanics working in real time.

The EfirCards system supports four types of cards , each of which can be adapted to the specifics of a nightclub.

Club Stamp Card

This format is ideal for establishments with regular guests of parties, concerts and theme events. The principle of operation of the club stamp cards is simple: the client receives a mark for each visit or a certain action (for example, buying a drink), and upon reaching the required number of marks - a bonus (free cocktail, access to the VIP zone, entry without a queue). Such mechanics are understandable to clients and motivate them to return to collect a collection of stamps and receive a reward.

Discount with accumulation

A floating discount is formed based on the total amount of money spent. The more the client spends, the greater the benefit. For example, if a visitor spent up to UAH 2,000, he will receive a discount of 5%, from UAH 2,000 to UAH 5,000 - 10%, if the check was over UAH 5,000 - 15%. Such mechanics of the club's loyalty program encourage guests to return more often, spend more, and are suitable for premium formats with high marginality.

Club cashback card

Cashback increases loyalty without a direct discount - this is the best option for establishments that want to encourage large checks. You set the return percentage and the rules for its use. The client receives cashback in the form of bonus points or money that can be spent on the next visit - on drinks, entrance, service or as a discount. This incentive system is beneficial to those who spend more - large companies, customers of corporate events and closed parties.

Classic Club Discount Card

The simplest format is a fixed discount percentage that is applied to the check (for example, -10% on everything, or -15% on weekdays only). Such digital loyalty cards can be given to new guests as a welcome bonus, or used as part of short-term promotional campaigns.

How to choose virtual loyalty cards for a club?

On the EfirCards platform, you are not limited to one format. Here you can launch several types of cards at the same time, adapting them for different categories of guests, events or privilege levels. It all depends on your business model and target audience.

• For establishments with regular customers and a local audience, stamps and cumulative discounts are suitable.
• If the average bill and guest return to large events are important, it is worth testing cashback.
• For initial promotional campaigns and quick engagement, start with a classic discount card.

In EfirCards you can create a full-fledged digital loyalty system for a club without developers and long implementation, additional costs and technical skills.

1. Register in the EfirCards system and select the card type that best suits your establishment's business model, or create several cards for different guest segments.

2. Change the card design in the visual editor : upload the club logo, set the color or add a background image, place a QR code or barcode, Apple/Google Wallet icons, links to social networks or a website. For stamp cards, set the color of the active/inactive stamp, select an icon (e.g. a glass, lightning, etc.). The card should look like part of your brand - this increases trust and recognition.

3. Set up the registration form – this is a small questionnaire that the client fills out to get the card. It has fields for first name, last name, phone number, email, date of birth, Telegram (optional). You can change the form title, background colors, logo, style.

For example, specify the form of the benefit in the title - "Get -10% today" or "Collect 5 stamps - get a free cocktail". Add consent to the processing of personal data for the legal collection of information.

4. Set up mailings – select events (triggers) for which clients will receive messages:

• after registration;
• on your birthday;
• when moving to a new discount level;
• after reaching the required number of marks for the bonus;
• after a long absence;
• when they pass by the club (geo-push).

Select a channel (SMS, Telegram, Push or Email) and specify the timing (before, after the event, sending time), write the text of the message - here you can insert the name, card name, bonus, etc.

5. Connect integration with cash register software if you want virtual loyalty cards for the club to work completely automatically. Generate a key and add it to the POS system. Now discounts and bonuses will be applied and written off automatically, without the participation of the cashier and with recording of all transactions for analytics.

6. Place a QR code or a short link to the registration form at the entrance to the club, at the bar, on the menu or in Instagram stories.

To become a member of the club's loyalty program and receive a digital card on a smartphone, a visitor must scan a QR code or follow the link to the registration form. After sending the form, the club card is automatically added to Apple Wallet, Google Wallet or Telegram. It displays all the necessary information: the current discount, savings or number of stamps, the card's expiration date, bonuses and conditions for receiving them, links to the website and Instagram of the club. The client shows the card at the entrance, to the bartender or in the payment area directly on the smartphone. He does not forget it at home, does not lose savings, does not ask questions.

The loyalty club card becomes a convenient and understandable digital tool in the client's smartphone, which he/she interacts with as easily as possible and uses during each visit. And you get more repeat visits, accurate analytics, a segmented guest base in a convenient digital format.