Electronic loyalty cards for pharmacies on EfirCards
Electronic loyalty cards for pharmacies on EfirCards are a digital tool that helps stimulate repeat purchases in pharma retail, building long-term relationships with customers. Digital discount cards are easily added to Apple Wallet, Google Wallet or Telegram, allow you to personalize offers for different groups of buyers, automatically accrue bonuses and do not require changes to the cash register software.
Electronic loyalty cards for pharmacies on EfirCards
The pharmacy business operates in a climate of fierce competition, regulatory pressure, and customer price sensitivity. Buyers are knowledgeable and demanding, they no longer just look for where it's cheaper, but choose pharmacies where they are addressed by name, reminded of vitamins during the cold season, and offered a bonus for repeat purchases. In such conditions, it is important to focus on customer retention, repeat sales, and building trust.
The AVADA MEDIA team has developed a platform that will allow you to launch a flexible, personalized pharmacy loyalty program without developing software from scratch and complex integration. You can create virtual discount cards for pharmacies on EfirCards as quickly, easily and, without additional costs, customize them to the realities of the pharmaceutical business. Instead of paper questionnaires, plastic cards and Excel spreadsheets, you will receive a smart and scalable loyalty system. Digital pharmacy cards will work 24/7 in the client's smartphone, that is, in his usual environment.
What advantages do EfirCards digital cards provide to a pharmacy?
Many pharmacies still use plastic discount cards and do not seek to automate their loyalty program. This is not only inefficient, but also dangerous in terms of data leakage, staff errors, and loss of customer trust.
EfirCards is a digital alternative to traditional pharmacy discount programs that easily adapts to the specifics of modern pharmacy retail and takes into account its key needs.
Digitalization without barriers
The customer does not need to carry a card or download an app. All loyalty cards in Wallet are available in seconds – immediately after registration via QR or link.
Instant start
To launch a loyalty program for a pharmacy, you just need to choose a card type, set up the conditions for accruing and debiting bonuses, cashback, or receiving a stamp, design the card and registration form, and, if necessary, obtain an API key for integration with the cash register system.
Personalized communication
Together with digital loyalty cards for a pharmacy, you get a flexible tool for launching trigger mailings with messages, greetings, and invitations when a customer hasn't visited for a long time or is currently near your pharmacy.
Transparent analytics
EfirCards records all transactions, cards issued, bonuses collected, and average check. You can see which pharmacy bonus cards are working well and which are not, and you can change approaches in real time.
Process automation
After integration with the cash register, all transactions within the discount program are performed as quickly as possible and without the participation of pharmacy employees: bonuses are accrued automatically, stamps are affixed upon purchase, and data is recorded in the transaction history.
How loyalty cards work for pharmacy customers
A loyalty system for pharmacy customers should not only be convenient, but also strategically justified. EfirCards digital cards allow you to fine-tune demand stimulation scenarios that increase the value of your pharmacy in the eyes of a regular customer. The EfirCards system offers 4 main types of cards , each of which can be adapted to specific business tasks.
Pharmacy discount cards
This is the simplest and most straightforward format of digital loyalty – a card with a fixed discount percentage that is applied to the entire check or individual groups of products. For example:
- seasonal campaigns: 5% on vitamins in the fall, 10% on sunscreen cosmetics in the summer;
- special categories: discounts on products that are difficult to promote through classic advertising;
- Target groups: discount for pensioners, students, doctors.
Pharmacy discount cards with accumulation
Mechanics that encourage customers to return to the same pharmacy. The discount amount automatically increases with the total amount of purchases. For example, 3% for a check from 500 UAH and 7% - from 2000 UAH. An ideal loyalty system for a pharmacy near the house, where it is important to "tie" the client to one outlet, as well as in network pharmacies for personalized programs and VIP service levels.
Cashback card for pharmacy
The essence of the mechanism of such a program is to return part of the amount spent by the client to the virtual balance of the pharmacy loyalty card. It works especially well in niches where regular purchases are important: baby food, dietary supplements, cosmetics, and personal care products. For example:
- 3% cashback on all antipyretics, except prescription ones;
- 5% bonuses on children's products that can be used on your next purchase;
- cashback on seasonal categories (to reduce balances or promote new products);
- Double cashback during off-peak hours – for example, from 10:00 to 12:00.
Virtual loyalty cards for pharmacies EfirCards allow not only to set the percentage of return, but also to flexibly manage the burning of bonuses, their validity period, and write-off conditions. This creates additional motivation for the buyer to return on time.
Stamp cards for pharmacies
This is a format of a pharmacy loyalty system, where each purchase is one step towards an incentive. After a certain number of stamps, the client receives a bonus or gift. The peculiarity of the format lies in the emotional component. Gamification is attractive because the client sees progress and strives to collect a collection of stamps. Such mechanics are great for categories with recurring demand and help form the habit of returning to your pharmacy.
Scenarios for obtaining a stamp for a pharmacy loyalty card:
- for the purchase of 5 pharmacy products for personal care – a discount of 50 UAH on the next purchase;
- 10 purchases within a month – a gift (for example, a mask or antiseptic);
- 3 checks for the amount of 500 UAH or more – additional 10% discount.
All information about the stamps is recorded in the client's digital card and he tracks his progress himself, without the participation of pharmacy staff.
You can launch virtual cards online for different audiences: for example, for pensioners with a fixed discount, for young mothers with cashback on children's products, and for regular customers - a savings program with stamps. All this within the framework of one system and without the need to change the cash register software.
How to make discount cards online in the EfirCards program
The EfirCards service allows you to launch electronic loyalty cards for businesses, including pharmacies, in just a couple of days, and have customers start using them in just a few minutes. The platform provides a flexible designer with which you can create and design a card for your business model.
1. Choose a card type: for retention, choose a savings card, to encourage repeat purchases, use a cashback card.
If you're looking to increase engagement, choose a stamp card or classic discount card to attract customers in bulk.
2. Configure each type of card individually: set the discount or cashback percentage and the conditions for receiving it; determine the categories of goods to which the action applies, the validity period of the card or bonuses, as well as the customer segment (for example, pensioners, young parents, regular customers).
3. Design the appearance of the map and registration form in a single style. Use the visual editor to:
- enable or disable the logo;
- set the background color of the questionnaire to match the color of the card itself;
- add images, links to the website, social networks or promotion terms.
Advanced functionality is provided for designing pharmacy stamp cards: setting the background color, active and inactive stamps, choosing visual icons (from hundreds of available options in categories - pills, hearts, pharmacy crosses, stars, check marks, delivery, and others). This allows you to make electronic pharmacy discount cards visually expressive and intuitive.
The registration form consists of a header, fields (name, surname, phone, date of birth, email, Telegram) and data processing policy. You can adapt the form to a specific card type, designing it in the same style. In the form header, you can specify a specific benefit that the user will receive - for example:
"Sign up and get 5% off your first vitamin purchase."
With EfirCards, you can create a readable, modern, and attractive card design that is easy for customers to recognize and enjoyable to use. This approach preserves your brand’s visual identity and builds trust.
4. Place the QR code or link to the registration form at points of sale , at the cash desk or on the website.
The client scans the code and instantly gets to the registration form, fills out the questionnaire and clicks “Get card”. Immediately after that, the card is added to Google Wallet, Apple Wallet or Telegram. The whole procedure takes no more than 1-2 minutes – the client does not need to download applications, go through email confirmation or contact the cashier.
The buyer presents the pharmacy loyalty program card on their smartphone and receives a discount, cashback, or stamp. If your pharmacy has API integration with the cash register software configured, all actions are performed automatically. If there is no integration, you can manually activate the card by scanning it with a scanner, or use the admin panel.
API integration with the cash register
One of the key advantages of the EfirCards system is the ability to integrate with your POS system via API. This allows you to:
- automatically calculate discounts, cashback or stamps upon payment;
- offer individual conditions – for example, increase the discount depending on the amount of purchases;
- write off bonuses without the participation of a cashier;
- maintain a transaction history for each client;
- send trigger emails after certain actions (purchase, level achievement, birthday, etc.).
Analytics and monitoring of the effectiveness of the loyalty program for pharmacy customers
In your EfirCards Personal Account, you can track card usage statistics and evaluate the results of the program implementation.
- Number of cards issued over a certain period;
- Transactions for each type of card in dynamics;
- Purchase amounts and average check;
- Frequency of repeat visits;
- Customer behavior by segments.
Data is presented in graphs and tables that are easy to filter by time, card type, or other parameters. This helps:
- evaluate the effectiveness of the program;
- test new mechanisms;
- understand what really motivates your customers to come back;
- adjust the terms of the pharmacy's bonus program.
The EfirCards loyalty system allows you to make changes to card terms, design, policies, or registration form at any time. This is convenient if you want to launch a seasonal promotion, test new mechanics, or adapt to the behavior of your target audience.
Digital pharmacy cards can be disabled, suspended, and time-limited. In addition, you can test several mechanisms in parallel – for example, launch separate cards with cashback on medical cosmetics, and with a cumulative discount on vitamin complexes.
Triggered mailings
After a customer adds a card to Apple Wallet or Google Wallet and makes their first purchase, it's important not to lose touch with them. In the EfirCards system, you can set up message chains that will be sent to the customer automatically depending on specific events.
- Welcome message upon receipt of the card.
- Notification of accrued bonuses.
- Geo-push if the client is near your pharmacy.
- Notification that the buyer has collected the required number of stamps to receive a bonus.
- Happy Birthday greetings and a personal offer as a gift.
- Reminder about the approaching expiration date of the card.
- Notification of card level increase and transition to a higher discount.
You choose the message channels yourself: email, SMS, Telegram or Push and you don't pay anything for the newsletter.
Launch your pharmacy loyalty system now
Digital cards for pharmacies on the EfirCards platform are not just a replacement for plastic cards, but a new level of interaction with customers, built on convenience and accuracy. Important: the platform works taking into account the high workload in pharmacies, restrictions on product promotion and high customer expectations. You can quickly create a flexible, manageable loyalty program for the pharmacy business, in which each mechanic is aimed at a specific business task: increasing the frequency of purchases and the average check, retaining customers or developing individual product categories. The loyalty system for pharmacy customers takes care of all the routine: from automatic bonus accrual to personal reminders and real-time analytics. It gives the customer a familiar digital interface on a smartphone, and you - control, transparency and minimal burden on employees. Start encouraging those who choose your pharmacy today.
Questions and answers
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Is it possible to create pharmacy discount and bonus cards at the same time?
The system supports multiple active scenarios in parallel. You can also use, for example, cashback cards and stamp cards for different categories of customers or products at the same time.
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Is it necessary to have cash register software to start using EfirCards?
According to the Law of Ukraine, the use of cash register software is a priori mandatory. But the integration of the pharmacy loyalty program with the cash register via API is an option of our platform, not a prerequisite. If integration is not possible, cards can be activated and used manually through the admin or with a scanner.
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Will the program violate the law related to restrictions on the promotion of medicines?
Virtual loyalty cards for pharmacies are not direct advertising of drugs. You encourage customer behavior (purchase, visit, loyalty), and not promote a specific drug. The main thing is to formulate offers correctly and avoid mentioning Rx drugs in mailings and descriptions.
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Is it possible to make separate discount cards for pharmacy employees - with different conditions?
Yes, you can create a separate category of cards for staff with special conditions - for example, an increased discount.
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Is it possible to integrate digital pharmacy maps with a mobile app or website?
We provide APIs and links that are easily integrated into a mobile app, website, email newsletters, or CRM.
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How do cards work if the customer has an old phone or doesn't have Google/Apple Wallet?
In addition to Wallet, cards can work through Telegram or open as a web page in a browser.
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How long does it take to launch the program?
If you have a ready-made concept – 1-2 days. If you need time to think over the design, mechanics and perform settings – up to 5 working days. It all depends on your readiness and the degree of customization.
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Is it possible to limit the use of bonuses or discounts by time and category?
You can set the expiration date for bonuses, exclude prescription drugs, adjust the hours of promotions, and manage terms and conditions at the level of each card.
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How to set up customer segmentation – for example, by age or category?
The system allows you to divide customers into segments and set up separate offers for them. In the registration form, pharmacy loyalty system participants leave their data, which can be used for segmentation.
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What to do if the client has lost their card or deleted it?
The buyer remains a member of the program, he can get the card again using the same link or QR code. The card is tied to a phone number, you can resend it via the admin or in a trigger message.
