Electronic loyalty cards for the store on EfirCards

Modern retail requires customer interaction at all levels: offline and outside the point of sale – for example, on a smartphone that is always nearby. And while consumers expect personalized service and incentives for repeat visits, businesses need automation, return on marketing investments and analytics.

We offer a simple way to make discount cards for a store without costs. EfirCards electronic loyalty cards are a solution for stores that want to build a smart discount system without complex integrations, but with maximum automation of processes - from registration and issuance of cards to accrual of bonuses and communication. Instead of bulky and expensive IT solutions, you get quick launch, centralized management, integration with POS and CRM, and most importantly - a real impact on repeat sales, average check and LTV. Regardless of whether you work with fashion, electronics, cosmetics or FMCG - you can now stimulate repeat purchases quickly, easily and without overspending your budget.

EfirCards is a specialized B2B platform for creating and managing loyalty programs based on electronic cards for customers, designed with the realities of modern retail in mind. The system allows offline and online stores to move from disparate, inefficient discount mechanisms to centralized, managed and scalable digital loyalty.

The loyalty program for a store on the EfirCards platform performs the following tasks:

1. Issuance of cards

The company creates a QR code to place at the cash register, on flyers, in email newsletters, on the website. Bonus and loyalty cards for the store can be of the same type or segmented for different customer groups.

2. Application at the checkout

Integration with the POS system via API allows you to automate:

• card scanning for client identification;
• applying a discount/stamp/cashback;
• data transfer and transaction history to the EfirCards program.

3. Centralized control

In the admin panel, you can see how many cards have been activated, how many have been used, what are the purchasing dynamics of program participants, and which mechanisms are effective.

Electronic loyalty cards for customers are available in Apple/Google Wallet or Telegram, do not require installing a separate application and are always at hand. Instead of plastic, manual data processing and template solutions, you get a number of advantages.

• Quick registration – the buyer issues store bonus cards using a QR code and link in 1–2 minutes directly at the store's cash register, in a messenger, app, or on the website.
• A personal account for managing the loyalty program, where you independently configure the logic of accruing bonuses and conditions, card design, and communication.
• Ready-made API integration – automation of accruals, accounting, stamps and discounts without manual action by staff.
• Omnichannel support – one card works at all points of sale, online store, on any devices and communication channels.
• Detailed analytics for each type of card, customer segments, and selected periods allows you to test different mechanisms of the store's loyalty system.
• Accuracy and absence of the human factor – the store's electronic discount card is maximally automated and operates according to clear rules, manual errors are excluded.
• Instant feedback thanks to trigger messages and personalized offers.

One of the key features of the EfirCards platform is the flexible configuration of different types of loyalty cards , depending on the tasks of a particular store or retail chain. You can not only choose the most suitable mechanics, but also run several scenarios in parallel - depending on the product category, customer lifecycle or sales strategy.

• Discount cards for the store are a basic loyalty tool for quick engagement in repeat purchases, familiar to every buyer. In EfirCards, you can set a fixed percentage discount and use it as an entry point for further interactions. They are especially effective when connecting new customers or to increase the likelihood of conversion on the first visit (for example, a 10% discount on the next purchase within 7 days).
• Electronic discount cards (accumulators) encourage retention by increasing value with each purchase. The discount amount increases as the customer's total spending in the store increases. Ideal for stores with frequent purchases, a large assortment and the ability to "warm up" the customer through upsales. You set the levels (for example, 5%, 7%, 10%) and the logic for their activation - all this works automatically, without the participation of a cashier or manager.
• Cashback cards for stores help to effectively return customers without reducing the nominal price of the product. Cashback works as a reverse motivation: the buyer receives bonuses or equivalent money on the card, which he can spend next time. This reduces the real cost of the purchase for the customer, but does not reduce the actual price of the product - especially important in segments with RRC control (e.g., appliances, pharmaceuticals, franchise products).
• Stamp cards for stores help create a predictable shopping cycle with a fixed SKU. This is the classic mechanics of “accumulate 5 and get the 6th as a gift” in digital format. It is used in segments with frequent repeat purchases: coffee and drinks, cosmetics, impulse goods, fast fashion, etc. You yourself determine the number of stamps, visual style and bonus that is issued for a full card. All actions are recorded through the POS system or automatically via API.

No restrictions within one program. With EfirCards you can:

• create different types of cards for individual categories of goods (for example, cashback for household chemicals and accumulative - for clothing);
• set up different conditions depending on the type of client (new, active, VIP);
• change the accrual rules depending on the check amount, time of day, type of goods, day of the week, etc.;
• manage the program centrally across the entire network;
• arrange for quick service.

With EfirCards, you won't just be able to give out loyalty discounts, but you'll also be able to flexibly manage customer behavior. You'll be able to test different hypotheses, optimize promotional budgets, and scale only those scenarios that really work in your store.

The value of any loyalty program is determined not only by its terms, but also by the ease of implementation and ease of use – for both the customer and the store staff. EfirCards aims to minimize operating costs and provide an intuitive interaction scenario at all stages.

For a buyer, obtaining an electronic store loyalty card is as follows:

1. Registration

The client sees a QR code at the cash register or on the window (or receives a link online), scans it, gets to the registration form, enters basic data (name, phone, email) and clicks "Get card".

2. Installing the card

After registration, the store's virtual card is automatically added to Apple Wallet or Google Wallet. There is no need to download it separately or look for it in emails - it is always in the smartphone, that is, in the buyer's pocket.

3. Participation in the loyalty program

With each purchase, the customer presents the card - in an offline store, they show it at the cash register, in an online store - they enter the phone number or promotional code to which it is linked. The system automatically accrues bonuses, stamps, and calculates discounts.

An electronic store card is an element of the brand's visual presence in the customer's smartphone, which should work as an advertisement, a reminder and part of the shopping experience. Especially if you manage a chain of stores, segment by regions, formats or product categories. EfirCards has a built-in visual editor, with which you can design a card in a corporate style, taking into account the scenario, assortment and target audience.

The card design is initially adapted to the Apple Wallet and Google Wallet interface. As part of visual customization on the EfirCards platform, all card types can be configured with:

• store logo;
• color palette (background, buttons, text);
• background image;
• location of the QR or barcode on the front of the card;
• placing active links (to the website, social networks, promotional landing pages).

For store stamp cards, you can additionally:

• set the color of active and inactive stamps;
• select a stamp icon (stars, mugs, coffee cups, etc.);
• set up visual labels for the prize or bonus received.

The registration form is the first screen a customer sees after scanning a QR code. On the EfirCards platform, you can also visually design the registration form, increasing the likelihood of conversion:

• enable/disable logo;
• customize the background to match the card or brand color;
• add trigger messages: “Get +100 bonuses right now”;
• integrate links to terms of participation, personal data policy, etc.

This is especially important if you run different card scenarios for different formats: a discount on a specific brand, cashback on products in a certain category, a stamp for coffee in the To Go zone. They may differ visually, but everything will work within the same system.

For most retailers, one of the main problems with loyalty programs is manual service: cashiers count discounts, put stamps, look up a customer by phone number, make mistakes, forget to activate a bonus, or don’t use the system at all if there’s a queue. All of this reduces the effectiveness of the program, slows down service, and annoys customers.

EfirCards store discount cards solve this problem radically through direct integration with your cash register system via API . This solution is suitable for networks with high throughput, where speed of service, stability of business processes and elimination of the human factor are important.

How it works: when scanning a card (or searching by customer's phone number), the cash register system automatically transfers purchase information to the loyalty program: date, amount, item, discount.

Through the API, you can automate the following processes:

• application of an individual discount;
• calculation and crediting of cashback;
• accumulation and burning of bonuses;
• affixing stamps;
• displaying transaction history in the client's card;
• activation of trigger messages;
• collecting analytics for each purchase, client and card.

EfirCards immediately accrues or deducts bonuses, stamps, calculates and applies a discount (including cumulative), launches a trigger message (for example, “another stamp for a free drink”). And all this happens without the participation of a cashier – simply, quickly and without errors.

Integration takes a minimum of time and does not require deep technical skills.

1. Log in to the EfirCards system.
2. Go to the "API Integrations" section.
3. Generate an API key.
4. Add it to the cash register.

From this moment on, EfirCards starts working in the background – as part of your trading system.

A virtual store loyalty card serves as a channel of constant communication with the buyer, working at the right time and in the right context. With EfirCards, you can build communication with customers based on behavioral triggers, without the manual work of a marketer.

Every event related to the use of the card is a reason for communication. The system provides more than 7 key triggers and scenarios for them:

• sending a welcome message after registration and card installation;
• reminder of card expiration in 3–5 days;
• GeoPush – notifications to customers who are near the store;
• Birthday greetings based on the date from the registration form;
• notification about reaching the stamp limit – “Get a gift with your next purchase”;
• informing about the increase in the card level and, accordingly, the amount of the discount;
• cross-sell offer based on the last transaction.

You can choose one or more channels for interaction depending on the audience and message type: push notification to the card in Apple Wallet / Google Wallet, email, SMS, Telegram (via a connected bot).

You can configure the newsletter directly in the interface:

1. Select a card template or customer segment.
2. Set an event (trigger).
3. Enter text or use a ready-made template.
4. Specify a timer: before the event, after, immediately, or with a delay.
5. Select channels and save.

After that, the system will continue to operate in automatic mode 24/7.