Electronic loyalty cards for coffee shops on EfirCards

Today, it is more difficult than ever for coffee shops to stand out from their competitors with their concept, range, atmosphere and presentation. Small local coffee shops with takeaway coffee, cozy cafes with desserts and breakfasts, conceptual spaces with signature drinks – every day, guests choose from dozens of options not just delicious coffee, but a place they want to return to. In such conditions, it is repeat visits that generate stable income and profitability for a coffee shop. It is important to attract a client, but it is even more important to make them regular.

Electronic loyalty cards for coffee shop customers on the EfirCards platform are an effective way to stimulate purchases and form a stable customer base. Modern virtual discount cards for coffee shops are fully automated and look stylish and native on the customer's smartphone. They can be quickly created and flexibly configured for your loyalty program. After registration, they are automatically sent to Apple Wallet, Google Wallet or Telegram of visitors and work for your business 24/7. On the EfirCards platform, you can create cards for a coffee shop loyalty program, automate the loyalty program and set up personalized and trigger mailings .

Many people do not return to the same establishment for coffee. Even a satisfied customer may go to a neighboring establishment next time, where there is no queue or a profitable promotion is in effect. Therefore, a repeat visit should not be an accident, but part of a system. The loyalty program for the EfirCards coffee shop allows you to build such a system: encourage frequency, remind about yourself at the right time, form a habit of coming to you.

Virtual loyalty cards for coffee shops give your business strategic advantages:

• Increase in returns and LTV. The more often a customer visits, the higher their lifetime value. Even +1 visit per month from 100 regular guests is already +100 checks without additional advertising costs.
• Increase in the average check. Bonuses and cashback motivate you to take not only a latte, but also a dessert. And progress on the stamp card often pushes you to a second order.
• Managed communication. A cafe loyalty program card on your phone serves as a free direct channel for communicating with customers. It can automatically accrue bonuses, stamps or cashback and allows you to stay in touch with the guest even outside the establishment. You can use push, Telegram or email to inform about a promotion, congratulate on a holiday, or return after a long absence.
• Automation and reduction of the workload on staff. The cafe loyalty program works on the client's smartphone - the administrator or barista does not need to manually put stamps or calculate discounts. Everything is calculated automatically by receipt or QR code. Thanks to the API, the system can be integrated with the cash register.
• Testing different loyalty mechanics. In EfirCards, you can simultaneously launch loyalty programs with different mechanics - discount, bonus, accumulative, discount, cashback and stamp cards for coffee shops. This allows you to quickly evaluate what works more effectively, make informed decisions, and increase revenue from marketing activities.
• Detailed analytics. The program shows the main data on loyalty cards: how many have been issued, which of them are active, how many transactions have been made for each type, what total turnover has been generated by program participants. You can accurately assess the effectiveness and change the approach in a timely manner.

EfirCards coffee shop discount cards are easy to launch and use: the owner of the establishment does not need programmers, and the guest only needs one click to add the card to the smartphone and start receiving bonuses.

1. The customer scans the QR code on the counter, on the cup or on the sticker at the checkout – and is taken to a short registration form.
2. After sending the completed form, the card is immediately added to the Wallet and from that moment the guest becomes a member of the coffee shop’s loyalty program.
3. The program participant pays at the checkout and presents a digital card on the smartphone.
4. If the integration of the EfirCards program with the cash register is configured, the system will automatically:

• accrues cashback or bonus points;
• adds a stamp;
• writes off accumulated bonuses;
• saves information in the client's history;
• launches a triggered mailing if it is set (for example, “you have 1 cup left until the bonus!”).

1. After a visit, the client can immediately see how many stamps he has accumulated, how many bonuses or cashback have been accrued, and how much is left until the next gift.

Integration of a loyalty card for a coffee shop with a cash register

Speed of service is a critical indicator for a coffee shop. The barista should work quickly, and the loyalty system should not interfere, but help. In EfirCards, the issue of efficiency is solved by integrating with your cash register system via API . The cashier does not waste time on calculations, the guest does not wait, bonuses and stamps are accrued accurately and without errors. Integration is simple, and in most cases does not require the participation of a programmer - it is enough to enter the generated API key in the cash register software interface.

And if the loyalty program is not integrated with the cash register, the employee simply scans the QR code and confirms the purchase in the EfirCards system manually (takes up to 10 seconds).

Since this is a dynamic business with frequent and inexpensive purchases, simple, clear and visually motivating mechanics work well for it. EfirCards offers four types of cards , and each of them can be adapted to the format of your establishment.

Classic discount cards for coffee shops

A fixed discount is the simplest format: the client immediately after registration receives a discount, for example, of 7% on all subsequent orders. This option is well suited for attracting new clients through partner points and social networks or for starting a multi-level loyalty system. A fixed discount goes well with push mailings: “You have a discount – use it before the end of the week.”

Stamp cards for coffee shops

These are the most common virtual discount cards for coffee shop guests. For each cup of coffee, the guest receives a stamp, when the collection is collected, a bonus is awarded (for example, the tenth cup of coffee is free).

This format is clear: the guest sees their progress right on the phone screen, and each new purchase brings them closer to the bonus. This creates a psychological effect of incompleteness: if there are 1 or 2 stamps left, the client is more likely to return to you to close the card and receive a reward for their loyalty. Coffee shop stamp cards are especially effective in the morning, when the guest runs in for their usual coffee.

Accumulative cards

The more a guest spends, the higher the discount percentage they receive. For example, a check of up to UAH 200 – 3% discount, over UAH 300 – 5%, over UAH 500 – already 10%. This approach works well with a regular audience. Such programs create a sense of special status in the client, and most importantly – stimulate them to spend more in order to move to a new level and maintain it.

The EfirCards platform allows you to customize the validity period of bonuses. This is a soft but effective motivation not to postpone the next visit for too long.

Cashback cards

A cashback card for a coffee shop allows the customer to return part of the money spent in the form of bonuses for future purchases. Instead of a standard discount, the guest receives, for example, 5% of the amount of each purchase and can use the accumulated funds or points for a free dessert or partial payment of the bill.

The EfirCards service includes a flexible visual designer where you can create a well-thought-out design of a loyalty card in the corporate colors of the establishment and add the necessary information.

On the front side you can set up:

• background color or brand image (e.g. coffee bean, latte art, coffee shop interior);
• logo of the establishment for instant identification and formation of a visual association with the establishment;
• QR code or barcode, which the guest will use to present the card;
• contact information, website, address, social networks.

All changes are displayed in real time – you can immediately see how the coffee shop loyalty card will look on the customer’s phone.

If you are using virtual stamp cards for your coffee shop, EfirCards gives you even more options:

• choice of color for active and inactive stamps;
• customizing a stamp for a loyalty card (coffee beans, mugs, muffins, hearts, etc.);
• adaptation to the theme (for example, seasonal events or limited offers).

The registration form or questionnaire for receiving a discount card should not differ in design style from loyalty cards. In the editor you can change:

• coffee shop logo;
• background color;
• greeting text and descriptions that support the establishment's tone of voice.

It is the unique design of the loyalty card in Wallet for a coffee shop that makes it part of the establishment’s identity.

One of the most effective tools to remind about yourself in a timely and unobtrusive way when a guest has left is trigger messages . These are automatic mailings that are sent at the right time and for a specific reason.

Electronic loyalty cards for coffee shops EfirCards help to build systematic, unobtrusive and flexible communication with each guest via email, SMS , Push or Telegram:

• a welcome message immediately after the guest has issued a card: “Bonus for the first purchase – 10 UAH on the card”;
• Happy birthday greetings with a bonus in the form of a free dessert, a cup of coffee or points on the card;
• reminder about the expiration of bonuses in a few days;
• message about imminent achievement of the goal in the stamp card;
• geo-push with an invitation to come in for coffee when the guest is near the establishment;
• a message after purchase, with gratitude and an offer of related products: "Thank you for your order! Next time try our new pistachio croissant!"

EfirCards has an analytics module where you can track in real time:

• how many new clients joined your program during a given period;
• how many orders were made using cards and what format is used more often: stamps, cashback or discount;
• what revenue cardholders generated over the selected period, to compare with revenue from customers who did not register in the coffee shop's loyalty program;
• how many customers have stopped using their cards – if there is a negative trend, it might be worth updating the offer, changing bonuses or reminding them of yourself with a message.

With the program, you will be able to test different mechanics (for example, stamps vs. cashback); make informed decisions based on numbers, not intuition.

With EfirCards you can launch digital loyalty cards for your coffee shop without developing new software, complex settings and additional costs.

1. Register in the system in just a couple of minutes.
2. Select the card type.
3. Set up a registration form for guests.
4. Design the map and registration form.
5. Connect the checkout via API and set up trigger mailings (optional).
6. Place the QR code on the counter, tables, glasses or packaging.

Now guests can easily get a card, accumulate bonuses and return for their favorite coffee. And you can manage the loyalty program in one interface and increase the number of repeat purchases without unnecessary workload for the staff.