Loyalty system for business on «EfirCards»
A loyalty system is an effective customer retention tool that encourages repeat purchases, increases the average bill, and turns casual visitors into regular customers. A loyalty program creates a stable customer base and strengthens the brand's value in the long term.
Loyalty system for business EfirCards
In the context of high competition and an oversaturated market, customer retention is becoming no less important than attraction. Businesses are increasingly faced with the growing cost of customer acquisition and difficulties in repeat sales. And one of the most effective tools in this case is a loyalty program, which helps to form sustainable relationships with customers and stimulate repeat visits.
The modern loyalty system EfirCards is a ready-made solution from AVADA MEDIA, designed to launch digital discount programs using virtual cards that are added directly to the client's smartphone - to Apple Wallet or Google Wallet. Everything happens in the browser, without installing applications and without complex technical integrations. This is a solution for those who want to make a loyalty program understandable, measurable and effective.
What is the EfirCards loyalty program
A loyalty program is a system of motivating customers to return to the same service or product provider again and again. It stimulates repeat purchases, increases the average bill and allows you to turn casual visitors into regular customers. In modern business, this is not just a bonus, but a strategic tool for retaining the audience, increasing LTV (long-term customer value) and increasing profits without constant costs to attract new customers. A properly built loyalty management system creates trust in the brand, an emotional connection and stable sales even in a competitive environment.
With EfirCards, a digital customer loyalty program can be launched without an app, without lengthy development, and without additional workload for staff. Electronic cards that work through Apple Wallet and Google Pay give businesses the opportunity to:
- build flexible mechanisms for discounts, bonuses and cashbacks;
- collect and use customer data;
- launch personalized interaction scenarios;
- maintain visual unity with the brand.
How it works: the business owner creates a card and defines the terms of its use – discounts, bonuses, cashback, stamps. Clients receive this card in a matter of minutes – via a QR code or link. All information on the card is updated in real time, which allows you to hold promotions, change conditions or design a visual without additional costs.
This software solution with an emphasis on simplicity and flexibility is especially effective for those who want to quickly launch an online loyalty program without spending resources on developing their own software product, but maintaining control over the logic, visuals and interaction with the client.
Benefits of a Digital Loyalty System
A modern loyalty system is not just an alternative to paper cards, but a completely digital ecosystem that gives your business a competitive advantage due to:
- convenience for customers who do not need to install applications or carry a physical card with them - everything works through Apple Wallet and Google Wallet;
- quick start without the involvement of developers and complex integrations;
- flexible settings with the ability to change the visual appearance of cards and the mechanics of the loyalty program at any time;
- personalized communication based on customer behavior and purchase history;
- marketing automation – targeted notifications, offers, reminders;
- Analytics and segmentation – detailed reports on customer activity, campaign effectiveness and preferences enable you to make accurate business decisions.
Loyalty is not a discount, and a loyalty system is not just a marketing bonus. It is a tool for systematic work with regular customers, which helps increase the frequency of visits, the average bill, and audience engagement. It provides a systematic approach to customer retention.
What loyalty programs are available in EfirCards
There are several main types of discount programs - each has its own logic, benefits and usage scenarios. EfirCards allows you to launch 4 main mechanics.
Discount card
With such a card, the client receives a fixed discount on each purchase. It can be the same for everyone or depend on the type of client. This creates a sense of constant benefit and makes the client come back again. Such a system can be launched with a classic discount card on the EfirCards platform.
Cumulative card
A loyalty discount program is easily implemented with a discount card with accumulation in EfirCards. The size of the discount or the client's status depends on the amount of purchases made over a certain period. The discount system of discounts creates an incentive to spend more, as the conditions become more favorable with each purchase. How the cumulative discount system works on the example: up to 1000 UAH - 5% discount, from 1000 UAH - 7%, from 3000 UAH - 10%.
Cashback card
The essence of the program is deferred benefit. Part of the amount spent is returned to the client in the form of bonuses or points, which he can spend on future purchases. Cashback is usually perceived as a greater value than a direct discount, as it creates a sense of future benefit. To implement such a program, a cashback card is provided in EfirCards.
Stamp card (bonus)
The loyalty program bonus system is a simple and effective way of encouraging. For each purchase, the client receives a virtual stamp, and after reaching the set number of stamps - a bonus, gift or discount. Such mechanics create the effect of progress and motivate to return. In EfirCards, you can create such a loyalty program by choosing the "stamp-card" format.
The EfirCards electronic loyalty system allows you to implement each of these approaches separately or combine them. For example, you can start with a simple fixed discount, and over time transfer clients to a cumulative model. All cards are stored in Apple Wallet and Google Wallet and are pulled into the administrative panel, which ensures ease of use and high involvement.
EfirCards loyalty system capabilities
In addition to creating digital discount cards, the unified customer loyalty discount system EfirCards offers a number of additional tools that help improve and personalize customer service.
Flexible visual editor
The system includes a built-in designer, which allows you to:
- customize background color, logo, images, icons;
- add QR codes, links to the website and social networks;
- visualize the display of cards in Apple Wallet and Google Wallet;
- design unique stamps (color, icon, progress);
- customize the appearance of the registration form: background, logo, corporate colors.
Marketing Opportunities and Communication
With EfirCards, businesses receive a tool for direct and effective interaction with clients through:
- push notifications directly on the lock screen;
- trigger scenarios for automatic messages when certain actions occur (for example, an unobtrusive reminder about yourself if there has been no visit for 30 days);
- geolocation notifications that remind the customer about bonuses when he is near the point of sale;
- personalized promotions for your birthday or for your favorite products and services.
Telegram bot
EfirCards Telegram bot works as a digital assistant for free mailings and reducing the workload on staff, allowing the user to: quickly find out the balance and terms of the program; issue a card and use it even without Google/Apple Wallet; receive reminders about promotions, gifts and changes in terms.
API integrations
EfirCards product is ready to work, but for connecting custom logics and corporate systems it is easily scalable and integrated with:
- CRM system for transferring customer data and interaction history;
- POS and cash register equipment for reading bonuses and discounts at the checkout;
- sites and landing pages to generate maps directly there, without unnecessary transitions;
- email and SMS services for additional communication.
What kind of business is EfirCards suitable for?
The digital online loyalty system based on EfirCards is a tool that is especially effective where it is important to retain the client, stimulate repeat visits and build regular communication. There are areas of business for which the implementation of loyalty systems is not just relevant, but strategically beneficial.
Retail (clothing, footwear, cosmetics, equipment)
Retail is based on repeat sales, and it is important to make the customer permanent. A loyalty system with accumulation or personalized discounts based on purchase history helps:
- bring customers back after the first visit;
- stimulate seasonal and promotional purchases;
- collect customer contact information for follow-up communications;
- accumulate valuable analytics on preferences.
The electronic card in the client’s wallet is always with him; it is not lost or forgotten.
Supermarkets and grocery stores
Purchases are made here regularly, customers have to be returned every day, there are many competitors and they are everywhere - nearby, opposite, across the street. Your competitive advantage can be a simple card with a discount or cashback on your smartphone, which saves time at the checkout and strengthens customer trust.
With EfirCards you can:
- simplify the discount process at the checkout (no need to present a plastic card);
- retain customers using cashback or a points system;
- encourage purchases of certain products (products of the week);
- launch simple promotions like “get a gift for 5 visits.”
Cafes, restaurants, coffee shops
A restaurant loyalty system with digital bonus or stamp cards allows you to form an emotional attachment to the establishment and turn casual visitors into regular customers. For example, encourage repeat visits (the classic is 10 cups of coffee and the 11th one is free) or launch promotions during lunch hours or on weekends.
A loyalty program for a cafe or restaurant with virtual cards allows you to save on paper cards and flyers; interact via push notifications, which at the right time will bring the client to you, and not to a competitor around the corner.
Gas stations and car services
A loyalty program for regular customers with regular routes is a great way to reward them with bonuses for refueling, cashback, discounts on tire fitting, car wash, minor repairs. All this is additional motivation for business clients - taxi services, logistics, etc.
Beauty salons, barbershops, SPA
A personalized approach in the beauty industry is more important than anywhere else. A modern loyalty system in a beauty salon is technological and convenient. To strengthen customer trust and increase the number of repeat appointments, with the EfirCards virtual card you can implement:
- loyalty program with accumulation and bonuses;
- gifts for a birthday or N-th visit;
- push reminders for the next visit;
- simple segmentation of clients by types of services.
A loyalty program for a beauty salon using a stamp card as an example allows you to reward clients - every 10th haircut becomes free. And a cumulative discount system in a beauty salon motivates you to come back more often, since the discount size grows along with the amount of previous visits.
Fitness clubs, yoga studios, wellness centers
Working with regular clients is the basis of stability in the fitness industry.
An electronic discount card in the customer's smartphone helps maintain engagement without a separate application. This is not just motivation, but retention without pressure. With EfirCards, the loyalty system allows you to:
- encourage attendance (stamp card, discount for the 10th lesson);
- offer personalized conditions for regular customers;
- inform about new directions and discounts;
- collect data on customer activity.
Medical centers, dentistry, clinics
You can increase repeat visits, provide recommendations, and build patient trust without violating privacy using the EfirCards card. The digital loyalty system for medical centers and clinics allows you to:
- provide discounts on repeat appointments;
- award bonuses for attracting new patients;
- inform about new services and programs;
- launch personalized offers.
Online stores and delivery services
One successful online order is the norm and not a reason to return for another purchase. Especially when algorithms constantly push more favorable offers from other sources. But with EfirCards you can:
- introduce cashback, which works as an incentive for repeat purchases;
- provide customers with a map that is constantly on the smartphone screen, reminding the customer about you;
- launch seasonal promotions and campaigns;
- track popular and successful offers.
How it works: a loyalty system for a store awards bonuses to the customer, who returns for new purchases and stays in touch with the brand.
How to connect a loyalty program
The EfirCards customer loyalty system is designed so that you can launch the program quickly and easily, without technical settings or involving developers. A few steps are enough:
- Create a company account on the EfirCards platform – it will take only a few minutes. After registration, you will get access to the admin panel.
- Select the card type depending on the appropriate mechanics or create several cards at once for different customer segments.
- Set the conditions : discount size, number of bonuses, accrual and expiration conditions, validity period and other parameters.
- Design the visual part of the map – logo, background, corporate colors, active links.
- Create a registration form that customers will fill out to receive a card and customize its appearance to match your brand.
- Copy the link or QR code generated by the system and place it on the website, Instagram, Telegram or offline (in the cash register area). After registration, the client receives a card in Apple Wallet or Google Wallet.
You can start with basic functions and then gradually expand the mechanics of the loyalty program: connect mailings, a Telegram bot, send trigger messages, launch promotions and monitor the results in analytics.
FAQ
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How to build a customer base using EfirCards if we didn't have one before?
The collection of the database begins from the moment the first card is issued - each client, receiving a card via a QR code or link, automatically enters your system. You can additionally collect email, phone number or other data through a short registration form built into the process of receiving a card.
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Is it possible to launch promotions and change the terms of the program?
EfirCards allows you to change discounts, bonuses, visual design and text on the card at any time - changes are instantly synchronized with the cards of all clients. For example, if you want to conduct seasonal promotions, sales or test different offers.
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How do you know if a customer loyalty program is working and how effective it is?
The system has built-in analytics: you can not only launch the program, but also manage it based on specific indicators – track the number of cards issued, frequency of visits, level of engagement, customer return dynamics and average check.
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Is it possible to centrally manage the system if we have several points of sale or franchisees?
You can create cards that work in several points or in all branches at once. The system also has the ability to segment customers by points, conduct separate promotions and collect analytics for each of them.
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How long does it take to launch and is programmer assistance required?
The loyalty management system is ready to use, all you have to do is set up your loyalty program conditions and the visual design of the cards. This can take from 1 to 3 days. If additional features or a completely custom project are required, it will take several months.
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Does the client need to install the application?
No app installation is required. The customer receives a digital card via a link or QR code and adds it to Apple Wallet or Google Wallet in just a couple of clicks.
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Is it possible to run several types of programs at once?
EfirCards allows you to combine different models: for example, launch cashback and a stamp system at the same time, or a cumulative discount with personal promotions. You set up the logic of the discount program yourself and can adapt it to different categories of clients.
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What to do if a client has lost their card?
If the customer has deleted the card or changed the device, the loyalty card can be easily restored by resending the link or QR code. No customer data is lost, and all bonuses and conditions remain linked to the customer's profile.
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Can the map be used offline?
Once the card is added to Wallet, it is available even without the Internet - for example, in places with unstable Internet or outside the city. The client can open it on a smartphone and present it at the checkout, and the data (discounts, points) will be displayed in the current form from the moment of the last synchronization.
