Regular customer loyalty card on EfirCards
Digital loyalty cards EfirCards are a modern alternative to old discounts and a smart tool that combines a flexible loyalty system, automated transaction processing, omnichannel communication and powerful analytics.
Loyalty card
The old methods of rewarding customers with plastic discount cards or paper coupons no longer work. Cards are lost, forgotten, require production costs, manual processing, and are irritating to both employees and customers.
Virtual loyalty cards are a convenient, effective and personalized solution for customer retention. Instead of uniform discounts, you get a tool for deep interaction with the audience: segment customers, launch promotions based on events, work with geolocation, analyze efficiency - and all this without manual calculations and delays at the checkout.
Your guests can create a loyalty card online in a couple of minutes, receive personalized bonuses, discounts and offers on their smartphone, and you will manage it all through the intuitive EfirCards platform .
What is a loyalty card?
A loyalty card is an effective and universal tool for interacting with the audience, which allows you to form, strengthen and systematically manage customer loyalty. The EfirCards service is designed to meet the needs of modern B2B companies and allows you to flexibly configure any parameters:
- loyalty program validity period;
- rules for accrual and burning of bonuses;
- discount levels and cashback limits;
- name of the cards and description of benefits;
- design in accordance with the brand's visual identity.
The card is integrated into a smartphone via Apple Wallet, Google Wallet or Telegram and becomes a permanent channel for personalized service.
What types of loyalty cards are there?
On the EfirCards platform, you can create a loyalty card online of four types , each of which is suitable for different loyalty program scenarios.
- A loyalty card is a simple and effective way to encourage repeat purchases and increase the average bill. With it, your regular guests receive a fixed percentage discount.
- The cumulative discount card stimulates the frequency of purchases and long-term relationships. The discount of a regular customer is determined by the amount of purchases: the more he spends, the higher his personal level and, accordingly, the benefit.
- A cashback card allows the buyer to return part of the money spent in the form of bonuses or in cash equivalent.
- The stamp card keeps track of purchases, visits or other actions under the terms of the loyalty program. After a certain number of stamps are accumulated, an incentive is automatically awarded: a gift, discount or bonus. Stamps are an ideal option for a regular audience. Thanks to simple gamification, they significantly increase engagement and interest.
With EfirCards you get a fully adaptive tool that can be easily changed to suit business needs, tests hypotheses, works with different target audiences and scales quickly.
Benefits of a Digital Loyalty Card for Different Business Sectors
The electronic client card on EfirCards is easily adapted to specific business goals and characteristics of the target audience, so it is suitable for almost any business. Let's consider what tasks it solves in different areas:
Retail
A loyalty card in retail allows you to launch targeted promotions and bring customers back without spending money on advertising. For example, a fixed or cumulative discount helps retain customers and increase the average bill. The more customers spend, the more profitable it is for them to return to this particular store.
A beauty salon client card helps to increase the regularity of visits and encourages booking additional services. Virtual stamp cards, trigger notifications and bonuses for repeat procedures work well here. For example, with a stamp card, a regular client of a brow specialist will receive free brow lamination for 5 visits to the master. The system will automatically notify him that there is only one visit left before the gift.
A frequent guest card helps turn a casual visitor into a regular one and form a habit of regular purchases. For example, with a cashback card, the client receives 10% of the order amount in the form of bonuses that can be used on the next visit.
A digital loyalty card allows you to segment your audience, launch personalized offers, and return your audience using trigger mailings. With each purchase, the system records the amount, products, and segment. This allows you to send a promotional offer only to those interested in skincare, or remind them of bonuses if the customer has not placed an order for a long time.
Business in the field of tourism, education and services
A regular customer card with loyalty levels, cumulative bonuses and reminders about repeat purchases helps to form long-term relationships with them.
How does the online frequent visitor card work?
To launch a loyalty program for regular customers, you do not need to hire a team of developers and wait for a long time. In the EfirCards system, the entire process of creating cards is built logically, step-by-step and takes a minimum of time.
How to make a loyalty card
1. Register in the system and immediately proceed to setting up the loyalty program.
2. Choose the loyalty card type – the template that best suits your business.
3. Set up the conditions – set the discount or cashback amount, the rules for accumulating and burning bonuses, as well as the card validity period and the conditions for moving to a new level (if necessary).
4. Design your customer card using the built-in designer:
- add company logo;
- choose your brand colors;
- Upload background image;
- Place a QR code or barcode.
In the visual editor, you can immediately see how a regular customer's business card will look in Apple Wallet and Google Wallet.
5. Set up the registration form - this is a questionnaire for a regular customer of the store, it is also advisable to design the sample in the corporate style:
- change the title (for example, indicate a registration bonus);
- enable or disable individual fields (for example, Telegram);
- Set a branded background and display your logo if needed.
6. Get a unique link and QR code , which customers can use to register in the loyalty program and receive a regular customer card for a beauty salon, store, club, etc. The system will generate them after saving all settings.
7. Place the QR code and link in the cash register area of your establishment, on the official website, in social networks or in the Telegram loyalty bot.
How to use the client card
When you click on the link or scan the QR code, a simple registration form opens. This is the main stage, it takes no more than 1-2 minutes. After sending the form, the client automatically receives his personal card, which is saved in Apple Wallet or Google Wallet (Pay) or displayed in the Telegram bot. From this moment on, it is active and ready for use.
With each purchase or visit, the frequent visitor card is presented on the smartphone screen. If your cash register system is integrated with EfirCards via API , all actions occur automatically: the regular customer discount is applied, bonuses or cashback are accrued and written off, virtual stamps are affixed.
Analytics and management of loyalty cards in EfirCards
Every interaction – be it a registration, purchase, bonus, or level-up – is automatically recorded in your EfirCards admin panel. You get access to detailed real-time analytics that help you make informed decisions.
In your Personal Account you can track:
- total number of cards issued;
- the number and amount of transactions for each of them;
- effectiveness of trigger mailings and promotional campaigns;
- popularity of each mechanic (stamps, discounts, cashback, etc.);
- user activity for the selected period.
This approach allows you to see the big picture and test different loyalty models, making timely adjustments based on numbers rather than assumptions.
Automatic messages
EfirCards provides personalized and mass trigger mailings .
- Send a welcome message confirming your loyalty program registration and describing the benefits immediately after activating your loyalty card.
- Please give a few days' notice before your card expires .
- Announce the achievement of a new client level or status, tell about new benefits.
- Remind about the opportunity to receive a gift when the number of accumulated stamps approaches the maximum.
- Confirm the purchase and offer related products or services.
- Report the accrual of bonuses or cashback.
- Invite customers located near your establishment, store or office via geo-push notifications.
Each message can be customized individually: select sending channels (Email, SMS, Telegram, Push), specify the time and format, and adapt the text to the audience.
Bulk mailings
In addition to personal notifications, the system provides the ability to send mass messages about promotions and seasonal offers, new products and services, events and occasions. All mailings are configured in a single EfirCards interface - conveniently and intuitively. They can be segmented by various parameters: demographics, loyalty program activity, purchase history, etc. It is enough to select the mailing type, set triggers or segments, write the text and select the sending channels. The system takes care of all the routine - automatic sending of messages and collecting statistics on delivery and open rate.
Create the best loyalty cards with EfirCards
If you want to order a loyalty card, you don’t need to hire developers or pay for the production of plastic cards. Our service for creating loyalty cards and managing a loyalty program is suitable for companies in the tourism, entertainment, education, services, retail, gastronomy and beauty business, medicine, fitness and many others. Regardless of the direction and scale, you get:
- full control over loyalty mechanics;
- automation of customer accounting, bonuses and transactions;
- simple communication through popular channels – Telegram, email, push;
- access to detailed analytics and the ability to quickly adapt to changes;
- flexible integration with cash register systems via API;
- a modern digital marketing product that will highlight your brand image.
With EfirCards you will build a loyalty program that works for you 24/7. Try creating digital customer cards today and get a stable base of loyal visitors and customers.
FAQ
-
Is it possible to make an online template for a regular customer card for manicure or eyelash extensions?
You can create a card in the desired style from scratch using the built-in designer, where you can independently select colors, icons, background, logo and get a layout of a regular customer card, fully adapted to your business - for example, an eyelash extension studio or a nail artist.
-
What can be added to the loyalty card application form?
The fields of the registration form are already set up: name, phone, e-mail, date of birth, etc. – some of them are optional. You can also set up the title of the questionnaire (for example, “Get a bonus of 100 UAH for registration”).
-
Is this suitable for one-off services such as courses or consultations?
Of course, you can create a card with stamps or a cumulative system even for one-time events. This will help motivate the client to return for a second course or recommend you.
-
How long does it take to get a loyalty card?
It will take from 2 to 5 days to think through the concept, individual design of cards and registration form, automatic mailings and integration with the cash register.
-
Is it possible to change the design of the loyalty card after the launch of the loyalty program?
You can edit the map layout, background, logo, color and questionnaire at any time directly in the admin panel, without the help of developers.
-
What does a loyalty card look like in Google/Apple Wallet?
It is displayed as a full-fledged digital card: with a logo, QR code and information about bonuses, supports push notifications and real-time updates.
