Telegram bot for loyalty programs

Telegram has long gone beyond the scope of a regular messenger - today it is one of the most convenient channels for digital interaction with the client: without additional applications, complex authorization or long checklists. That is why the bot for EfirCards in Telegram has become a logical and ideal environment for launching an automated loyalty program.

The Telegram chat bot makes interaction with the brand as simple, fast and personalized as possible. The client does not need to install a new application, look for a card in the wallet or call the operator - all information about his participation in the loyalty program is always at hand. And for businesses, the EfirCards Telegram bot is automation, reducing the workload on staff and new opportunities for marketing communications. Without development costs, without separate software - only direct, personal and free communication with the client. Today, anyone who knows how to create a Telegram loyalty bot can effectively retain customers with minimal effort.

Telegram bot for EfirCards discount programs is a separate module of our digital loyalty platform, which is integrated into the popular messenger and provides the client with all the necessary functionality without installing additional software. In fact, it is a virtual assistant working 24/7, through which the client gets access to their bonus card, current promotions, store addresses and personalized offers.

TG chatbot does not replace the main loyalty program - it organically complements it, providing a familiar and easy channel of access to it. As for the organization of business processes, the Telegram chatbot automates typical scenarios of interaction with clients: from requesting a bonus balance to subscribing to promotions and re-engagement. At the same time, the bot is controlled through the EfirCards panel - without the help of programmers, complex settings or third-party services.

One of the key principles of an effective loyalty program is quick access. In the Telegram bot for EfirCards, all system functions are available to the client in a familiar environment. In just a couple of touches, he can perform basic actions.

1. Get a virtual discount card

After a short registration, the client immediately receives a digital card, which can be saved in Apple Wallet, Google Wallet or used directly through the Telegram interface. This is especially convenient for users who do not use electronic wallets - the card is always available directly in the chat.

2. Find out your current bonus balance

The client can request their bonus balance, cashback or number of stamps at any time. All data is pulled in real time from EfirCards system.

3. View the terms of the loyalty program

The bot provides access to the description of current conditions - discount percentages, bonus accrual/burning rules, card validity periods and other parameters. The information in the messenger is designed taking into account the UI, clear and concise.

4. Receive notifications about promotions and bonuses

By connecting to the chatbot, the client automatically subscribes to the brand's newsletters and can use the bot to track discounts - he will receive push notifications about new offers, promotions, bonuses and changes in the program.

5. Find out the addresses of stores

A loyalty system bot can be equipped with a map or a list of points of sale with addresses, opening hours, and navigation links. This is especially useful for network businesses or when opening new branches.

6. Use the card at the checkout

If the client has not added the card to Wallet, he can simply show it in Telegram - the bot will display a QR code or barcode that can be read directly from the smartphone screen.

As the customer base grows, even simple actions – sending information about bonuses or answering typical questions – begin to take up a lot of staff time. The EfirCards loyalty program Telegram bot helps solve this problem by automating everyday communication and relieving the team.

• Reduced operational load. The bot takes on standard customer requests: checking bonuses, explaining loyalty terms, providing maps and store addresses. This means that employees no longer waste resources on routine tasks – they focus on service and sales.
• Automated mailings. EfirCards has a system of regular and event-based Telegram mailings. You can send promotions, reminders, bonuses and trigger messages to specific customer segments – at the right time, with relevant content. These mailings are free, meaning you avoid additional costs for push platforms or SMS.
• Personalized communication. Thanks to integration with the EfirCards system, the loyalty bot “knows” the customer’s purchase history, balance, card type, location – this allows you to create personalized interaction scenarios, increases response, conversions and helps build long-term relationships with customers.
• Faster registration. A Telegram bot can be an entry point to your loyalty program. One click – and the client is already inside, with a card and a subscription to notifications. The simplicity of the process has a positive effect on the registration conversion and the program coverage.
• Centralized management. All bot settings for the bonus program can be managed through a single EfirCards interface. You control the text, visual design, schedule and targeting of messages.

Integrating a Telegram bot into a loyalty system takes just a few minutes and does not require any special technical knowledge. Before creating your bot in TG, you need to create an account in the messenger and have access to the EfirCards platform. The process of creating a bot is quite short.

Step 1: Create a bot via @BotFather:

• open Telegram, find the chatbot @BotFather;
• send the command /start and then /newbot;
• Specify the name of the bot (for example, the name of your company);
• enter a unique username (must end with bot, for example: brandname_bot);
• After confirmation, you will receive an API token and a link to the created bot - save them.

Step 2. Connect the bot in the EfirCards system:

• log in to your EfirCards Personal Account;
• go to the section “Chatbots” → “Create Telegram bot”;
• paste the received API token into the appropriate field;
• Click “Link” – done, now the bot will be synchronized with your loyalty system.

Step 3: Customize the visual and add content:

• Upload your brand logo or image;
• Specify a welcome message and button text;
• add a list of store addresses (optional);
• Set up automatic notification options - for example, an invitation to register or a notification about bonus accrual.

Step 4. Activate and test:

• save the changes and run the bot;
• check its work through the link - how the client will see it;
• Make sure registration, map display and functions work correctly.

Thus, in 10-15 minutes you get a ready-made Telegram bot, which will become part of your loyalty program - always accessible, familiar and easily scalable.